Ready to PimpIn stock
eMTB specialists · custom builds · honest reviews
Hold My
Handlebars.
Ridiculously good eMTBs. Sensible-ish advice.
✔
Handpicked
Every model chosen by riders, not spreadsheets.
✔
Properly Tested
We ride what we sell. Then we break it a bit.
✔
Mechanic-Checked
Every build gets a workshop sign-off.
✔
Not Warehouse Slop
No boxed-and-shipped nonsense. Ever.
The Beasts / Featured
Bikes worth
holding on to.
Ready to PimpIn stock
In stockLow stock
Top SellerIn stockWhat We Do
Three ways in.
01
Buy a Beast
Handpicked complete eMTBs, built up and checked in our workshop before they ship. No warehouse slop.
Shop Bikes →02
Pimp Your Build
Start with a stock bike, click the parts you want to swap, get compatibility sorted before you pay.
Try the Configurator →03
Watch Us Abuse Them
Video reviews, build diaries, and long-term tests from people who actually ride the trails you ride.
The Ride Report →Signature Tool
Pimp My Bike.
Stock is boring. Click a component, swap it for something better, and we'll check the compatibility, tally the price, and our Handlebar Helper AI will stop you buying nonsense you don't need.
- ◆Clickable hotspots on a real bike
- ◆Live compatibility checks
- ◆Mechanic sign-off before it ships
- ◆Handlebar Helper AI advice, on tap
Latest / The Ride Report
Real reviews. Real dirt.
Video · 12:45Nadia Vance · Jun 24, 2026
We Rode This eMTB Until the Brakes Begged for Mercy
The £10k question: is this carbon masterpiece brilliant or just plain bonkers? We took it to the steepest slabs in Wales to find out.
Guide · 5 minRhys 'Mudguard' Owens · Jun 18, 2026
Best eMTB Upgrades That Actually Matter
Spoiler: it's rarely the titanium bolts you've been eyeing. Fix your grip, then your brakes, then everything else.
Review · 9 minThe Whole Team · Jun 10, 2026
We Took Three eMTBs to the Same Trail and Started an Argument
Same trail, same day, three very different bikes. Who was right? Probably nobody.
Newsletter · The Weekly Chainbreaker
One email a week. Zero warehouse slop.
New drops, video reviews, and the odd rant about proprietary standards.